Adam Gillrie
Founder & CEO, Savvy Dealer
Adam founded Savvy Dealer and has spent 30 years at the intersection of automotive retail and digital strategy. He writes about dealer SEO, AI search, website performance, and where dealership ad budgets actually go. His team's case studies are published with the underlying data at savvydealer.com/case-studies.
Articles by Adam
ChatGPT Now Sends 92% of AI Referral Traffic. The Finding That Should Actually Change Your Dealership's Playbook Is Buried Underneath It.
July 7, 2026 · AI & Technology
Google Just Published How It Wants AI to Read a Business. Your Dealership Website Is Still Written for Humans.
July 6, 2026 · AI & Technology
A Competitor Can Delete Your Best Google Page With a Single Form. Here's the Fake-DMCA Attack Every Dealer Should Know About.
July 5, 2026 · AI & Technology
Your Google Reviews Might Be Vanishing Right Now. Here's What's Happening and What Every Dealer Should Do This Week.
July 4, 2026 · AI & Technology
OpenAI Is Building a Real Ad Business Inside ChatGPT. The Format That Matters for Dealers Isn't the One Making Headlines.
July 3, 2026 · AI & Technology
AI Overviews Aren't Taking Your Tire-Kickers. A New Study Says They're Taking Your Best Shoppers.
July 2, 2026 · AI & Technology
The 'Get Cited in AI' Pitch Landing in Your Inbox Is the New Link Farm
June 30, 2026 · AI & Technology
We Ran 1,100 Car Shopping Searches Through Google. Here's Who AI Overview Actually Cites.
May 21, 2026 · AI & Technology
Your DMS Doesn't Have a Plan. Your Customers Already Do.
April 16, 2026 · Dealer Operations
The Whole Internet Is Going to Break, and It's OK
April 16, 2026 · AI & Technology
You're Paying for SEO. Where's the Content?
April 8, 2026 · SEO & Content
The FTC Just Sent 97 Letters to Car Dealers. Here's What Everyone Is Missing.
March 30, 2026 · Industry Analysis
Why Dealers Keep Firing the Wrong Vendor
March 16, 2026 · Website Performance
Your Next Customer Might Never Visit Google. Here's Where They're Shopping Instead.
February 17, 2026 · AI & Technology
The Facebook Ads Metrics That Actually Matter for Selling Cars (and the Ones Your Vendor Hopes You Don't Ask About)
February 15, 2026 · Digital Advertising
We Released the AI Compatibility Tool. Here's What We Found.
January 19, 2026 · AI & Technology
Lightning-Fast Dealer Websites: The Short Version
January 16, 2026 · Website Performance
Why Paid Search Costs Are Rising for Car Dealers in 2026
January 15, 2026 · Paid Search
What the 2025 Kerrigan Dealer Survey Means for Your Digital Marketing Strategy
January 6, 2026 · Industry Research
Why Savvy Dealer Outperforms the Competition
January 5, 2026 · Company News
How AI-Optimized Websites Help Dealers Do More With Less
January 5, 2026 · Industry Research
Impressions Up, Leads Flat? The Dealer KPI Reset for Google's AI Search (2026)
January 2, 2026 · Digital Strategy
How AI Search Engines Rank Your Dealership: What New Perplexity Research Reveals
December 31, 2025 · Digital Strategy
Your Website Speaks Two Languages. Is It Fluent in Both?
December 30, 2025 · Digital Strategy
Your Next Customer Might Not Visit Your Website. Their AI Will.
December 22, 2025 · AI & Technology
How AI Is Introducing New Instability to the Internet
December 15, 2025 · AI & Technology
Google's AI Browser Changes Everything: What Car Dealers Need to Know Right Now
December 15, 2025 · AI & Technology
Google's December 2025 Core Update: What Car Dealers Need to Know Right Now
December 12, 2025 · SEO
The Yahoo Problem: Why Whitelisting AI Bots Is a Losing Strategy for Auto Dealers
December 2, 2025 · Digital Strategy
We Tested 50 Independent Dealer Websites. Less Than Half Passed Google's Standards.
November 21, 2025 · Website Performance
The Shift From SEO to GEO: The New Search Battle Dealers Can't Ignore
November 18, 2025 · Digital Strategy
Why Visit Us at NADA? Two Big Reasons (and one of them's hush-hush)
November 17, 2025 · Events
Are You Accidentally Blocking Your Future Customers? The AI Dead Zone Problem
September 10, 2025 · Digital Strategy
Will Ford's Separating of the EV Business Be Cancer for Ford Dealers?
September 5, 2025 · Industry Analysis