Facebook Ads Built Around Your Inventory
Dynamic catalog ads on your live stock, creative that reads like your page, cost per lead from your own Ads Manager
We run Facebook and Instagram campaigns on your live inventory: the ads show the specific vehicles you have in stock, the creative looks like your page's normal posts, and the cost per lead comes from your own Ads Manager. The campaign is rebuilt or killed on a two-week review, not left running because it was set up.
What a dealer account that is not managed looks like
- A catalog feed that was connected at setup and has not been checked since - sold vehicles still advertising, new arrivals missing
- Creative from the setup week, fatigued: the same images and copy running long after the audience has seen them
- A budget with no target: spend set at launch and never re-read against cost per lead
- Leads landing somewhere that is not the CRM, so the store cannot tell which ones came from the account
- Reporting that shows impressions and reach, not cost per lead
What we run
The account has two jobs: show the right vehicles, and cost a number you can read. Both are checked on a schedule.
Dynamic Catalog Ads
The campaign runs on your live inventory feed. Shoppers see specific vehicles at real prices, and the feed updates as stock moves - the same always-on catalog setup we run for Banner Chevrolet.
Organic-Style Creative
Built from your real photos and real prices, in the style your page already posts in. Ads that read like hard sells get reported and skipped; creative that matches the page gets read.
Two-Week Review Cycle
Every two weeks the account is read against cost per lead and lead volume. Campaigns that are working get scaled; campaigns that are not get rebuilt or killed. That review is the methodology - not a secret, just done on schedule.
Weekly Feed Check
The catalog feed is checked weekly: sold vehicles out, new arrivals in, prices current. A feed that drifts is a budget that spends on cars you no longer have.
Lead Capture Into the CRM
Form leads and Messenger leads route into your CRM so the store can tell which ones came from the account. We report cost per lead from your own Ads Manager - the same numbers you see when you look at the account yourself.
OEM Where It Matters
We build what performs first and adapt to OEM program requirements where they apply. Where a program requirement and a working campaign conflict, we show you both before choosing.
How you will read the account
How We Build Your Facebook Campaign
Audit What Is Running
We pull your account's last 60 days: the feed state, the creative in flight, and the cost per lead by campaign. Most dealer accounts are running a feed that has drifted and creative that has fatigued. The audit shows both.
Two Weeks of Data
The campaign runs at a level that produces delivery data. After two weeks we read cost per lead and lead volume, and that is the number every later decision is made against.
Scale or Rebuild
Campaigns at or under the cost per lead you set scale. Campaigns above it get rebuilt or killed. There is no third option of letting a losing campaign run because it was working at setup.
The Ongoing Cadence
Weekly feed check, two-week review cycle, monthly cost-per-lead report from your Ads Manager. The schedule is the product.
Frequently Asked Questions
How much does Facebook advertising cost for car dealerships?
Two parts: the ad budget you set with Meta, and our management fee. The budget depends on your market size and how many vehicles you want in the campaigns. We quote the management fee as a flat monthly amount after looking at your inventory and your existing account, the same way we do for Google.
How do Facebook ads target car buyers?
Two targeting layers. The first is your inventory itself: dynamic catalog ads show the specific vehicles you have in stock, so a shopper who responds is responding to a real car at a real price. The second is audience targeting - location, demographics, and interest signals for in-market buyers in your area. The campaigns report cost per lead from your own Ads Manager, so you are reading the same numbers we are.
Why do the ads look like organic posts?
Because that is how the platform performs for dealers. Hard-sell creative gets reported and skipped; creative that looks like the dealership's normal content gets read. We build the creative from your real photos and real prices, in the style your page already posts in.
How quickly will I see results?
An account needs roughly two weeks of delivery before the audience and creative data is worth reading. We run the first two weeks at a level that produces data, review what worked, and only then scale spend. We report the cost per lead and lead volume for the first 60 days so the decision to continue is made on numbers, not on how the creative looks.
Can you advertise my specific inventory on Facebook?
Yes. The catalog feed is the same inventory you sell: as vehicles come in and sell, the ads update to match. We run this for stores like Banner Chevrolet in New Orleans, where the always-on catalog campaigns run on the store's live stock (the case study on our case-studies page covers the setup).
What Is Your Account's Cost Per Lead Right Now?
We'll pull your last 60 days of delivery and show you the cost per lead by campaign, the state of your feed, and what we would change first. Free, and you keep the audit.
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