Free Resources

Dealer Marketing Resources

In-depth guides, playbooks, and strategies to help your dealership win in digital marketing. No fluff, just actionable insights from the experts.

Featured Guide
New · Setup Guide
15 min read

How to Install Claude Code: The Complete Setup Guide

Get a working AI coding environment from zero. Node.js, Git, VS Code, Python, and Docker in the right order, plus a launch-from-anywhere shortcut, with copy-paste commands for Windows and Mac. Download the one-page version to set up before a workshop.

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Featured Guide
2026 Guide
15 min read

The Complete Guide to Generative Engine Optimization for Car Dealers

How to get your dealership cited in AI search engines like ChatGPT, Perplexity, and Google AI Overviews, before your competitors figure it out.

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Featured Guide
2025 Guide
45 min read

The Complete Dealership SEO Guide for 2025

Future-proof strategies to dominate search rankings, drive organic traffic, and capture more leads. Covers E-E-A-T, local SEO, Google Business Profile, Core Web Vitals, and a 90-day action plan.

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Featured Playbook
2026 Playbook
20 min read

2026 Facebook Ads Playbook for Dealerships

Advanced strategies for inventory-based automotive advertising on Meta platforms. Master VIN-level dynamic ads, Marketplace optimization, and lead capture at 2–4x conversion rates.

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Practical Guide
15 min read

The Dealership Reputation Guide

How to build, manage, and protect your online reputation. Covers review management, social proof, customer feedback systems, and practical checklists for daily, weekly, and monthly activities.

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Industry Analysis
12 min read

The Hidden Cost of 'Free' AI Distribution

Why the Autotrader/ChatGPT integration is a step backward for dealers. An analysis of aggregator dependency vs. direct AI integration for your dealership.

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Comparison Guide
10 min read

Google VLA vs. Third-Party Listing Sites

Stop paying CarGurus, Autotrader, and Cars.com to hold your inventory hostage. See why Google Vehicle Listing Ads deliver better leads at lower cost, directly to your VDP.

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Interactive Checklist
12 min read

2026 Vehicle Feed Health Checklist & VLA Quality Score Guide

A 14-item interactive checklist and scoring framework to audit your vehicle feed, fix costly errors, and lower your Google VLA cost-per-click. Built for GMs and marketing managers.

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Featured Guide
White Paper
20 min read

The Off-Lease EV Wave: A Dealer's Guide to the Biggest Used Car Opportunity in a Decade

3-4 million EVs are returning off-lease by 2027. This white paper covers acquisition strategy, battery trust, sub-$25K pricing, warranty transfers, and the complete dealer playbook.

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