Free Chat & Text for Your Dealership. Leads Straight to Your CRM.
The only free chat & text platform built specifically for car dealers. Customers chat live with your team or drop their phone number for a text follow-up. Every lead lands in your CRM. No contracts, no catch.
Dealers Pay $400–$2,000/mo for Chat & Text. That Ends Now.
Every chat and text vendor charges too much, locks you into contracts, and counts junk leads to justify the bill. We built the alternative.
Hostage contracts
Auto-renewal traps and impossible cancellation
No contract. Ever. Cancel anytime with one click.
Paying for junk leads
Inflated lead counts padding service-hour and address requests
Transparent lead quality. We don't count junk.
Widget kills site speed
Heavy chat scripts tanking your Core Web Vitals
Under 50KB. Async-loaded. Your speed scores stay clean.
AI serving wrong info
Chatbots quoting wrong prices and availability to your customers
Our AI Chat (coming soon) will never hallucinate. If unsure, it connects to your team.
Vendor consolidation
Chat tools keep getting bought by DMS and enterprise platforms. Innovation dies and prices climb
Independent. Built by dealers, for dealers. No DMS overlord.
Everything You Need. Nothing You Don't.
Live chat, text-to-CRM lead capture, multi-rooftop dashboard, and full configurator, all free. AI Chat coming soon as a paid add-on.
Live Chat: Live Now, Free
A lightweight, fully configurable chat widget on your website. Customers start conversations right from any page, your team responds from a clean dashboard, and every chat lands in your CRM.
Text-to-CRM Lead Capture
Shoppers who'd rather text than chat drop their name and phone number through the widget. The request lands in your CRM as a real lead so your BDC can start the text thread from inside the CRM, no extra inbox to monitor.
Direct CRM Integration
Every conversation pushes directly to your CRM as a lead. DealerSocket, VinSolutions, Elead, all supported. No copy-pasting.
Configurator: Make It Yours
Color, copy, position, branding, routing, every piece of the widget is configurable so it matches your site, not ours.
Multi-Rooftop Dashboard
Run dealer groups from one login. Each rooftop gets its own widget, its own routing, and its own conversation view.
AI Chat: Coming Soon
A reasonably priced AI agent add-on for after-hours and overflow. Built to never serve incorrect information. It connects customers to your team instead of guessing.
Savvy Chat & Text vs. The Incumbents
| Feature | Savvy Chat & Text | Text/Reviews Platform | Managed Chat Service | Enterprise Chat Vendor | Legacy Live Chat |
|---|---|---|---|---|---|
| Monthly Cost | Free | $399–$599/mo | $1,000–$1,600/mo | Quote-based | Quote-based |
| Contract | None | 12–24 months | Custom | Custom | Custom |
| Text-to-CRM | |||||
| Live Chat | |||||
| AI Chat | Coming Soon | ||||
| CRM Integration | |||||
| Site Speed Impact | Minimal | Moderate | Moderate | Heavy | Moderate |
Live in Minutes. Seriously.
Sign Up Free
Create your account on the Savvy Dealer portal. No credit card. Takes about a minute.
Configure Your Widget
Match your colors, copy, position, and routing. Add additional rooftops if you run a group.
Install the Snippet
Drop one line of code on your website, or send it to your website provider. Connect your CRM so every chat and text-capture lead flows through automatically.
Go Live
Your team handles live chats from the dashboard, and text-capture leads route to your CRM where your BDC can text the customer back. Add AI Chat when it launches.
Two guides. Pick your pace.
Whether you want the five-step sprint or the full deep tour of every screen, the docs are ready to download, no login required.
Quick Start Guide
The fastest path from sign-up to live on your website. Five steps: create your account, set up your dealership, configure the widget, get the snippet installed, and go live. Plan on 5–10 minutes of your time.
Download PDFFull Walkthrough
The deep tour: every tab, every role, every feature. Widget Configuration, Working Hours, Lead Form, Embed Code, Conversations, multi-rooftop setup, and the daily-use playbook for your BDC.
Download PDFPrefer to just start clicking? Sign up free at portal.savvydealer.com The portal walks you through it.
Why Is It Free? Here's the Honest Answer.
Two reasons. Both honest.
Reason 1: The economics changed
AI made software cheap to build. Dealers shouldn't keep paying like it's 2018.
For a decade, dealer chat and text vendors charged $400–$2,000 a month for tools that, frankly, weren't that hard to build, and locked you into multi-year contracts so the invoice kept arriving. That pricing assumed software was expensive to make.
With the advancements in AI, that's no longer true. The cost to ship a polished, dealer-grade chat platform has collapsed. We believe dealers shouldn't pay premium pricing for technical upgrades when those upgrades can now be built for a fraction of the cost. Savvy Chat & Text is one way we're proving it: the same chat, the same text-to-CRM lead capture, the same multi-rooftop dashboard you'd pay $500+/mo for elsewhere, built leaner and given away free.
Reason 2: It's our handshake
We're a marketing company. The tool is how dealers see what we're about.
We're not a charity. Savvy Dealer builds websites, runs SEO, manages Facebook Ads, and handles PPC for franchise and independent dealers. That's how we make money.
When you use Savvy Chat & Text, you see how we think: fast tools, clean design, zero BS. A small "Powered by Savvy Dealer" badge on the widget helps other dealers find the free tool too. Some of those dealers eventually trust us with their broader marketing. But the chat and text platform stays free whether you ever buy anything else or not.
No bait-and-switch. No feature gating. No "free trial" that expires. The tool works, the leads flow to your CRM, and you never see an invoice.
$0
Per month, forever
0
Contracts required
<50KB
Widget size, won't slow your site
100%
Of leads pushed to your CRM
Frequently Asked Questions
Is it really free?
Yes. No credit card, no trial, no contract. The full chat and text platform with CRM integration costs you nothing. We make money when dealers choose Savvy Dealer for additional services, not by charging for chat and text.
How does it integrate with my CRM?
We push every conversation directly to your CRM as a lead. We support DealerSocket, VinSolutions, Elead, and all major automotive CRMs.
Will it slow down my website?
No. The widget loads asynchronously at under 50KB. Your Core Web Vitals won't be affected, unlike competitors that are known to tank page speed.
What's the 'Powered by Savvy Dealer' badge?
A small, non-intrusive footer link on the widget. It helps other dealers discover the free tool. That's how we grow, by building something worth sharing.
What about AI chat?
AI Chat is coming soon as a reasonably priced add-on. Unlike other vendors, it will never serve incorrect information to your customers. If it doesn't know the answer, it connects the customer to your team instead of guessing.
Can I really cancel anytime?
Yes. Remove the widget with one click. No cancellation forms, no retention calls, no surprise invoices. If the product doesn't earn your business, you should leave.