The Numbers Are Published
Savvy Dealer has built websites, run SEO, and managed paid media for franchise dealers since 2016. The work is published with the underlying data: Banner Chevrolet's verified users went from 224,332 to 2,103,443 in the first two summer months after relaunch, and Burlington Chevrolet's organic clicks grew 22.7% in the 90 days after its platform migration. Both are on the case-studies page.
Our Mission
We build websites, run SEO, and manage paid media for franchise dealers. The measurement standard is the one in the case studies: a named data source, a named window, and a stated limitation on what the numbers do and don't count.
Campaigns are built backwards from the lead form. The metric is cost per lead, and the report shows it.
What Sets Us Apart
- ✓Inventory-first: the campaigns target the vehicles actually in stock, at the prices they sell for
- ✓Reported from your accounts: the numbers come from your own GA4, Ads, and Meta dashboards
- ✓Fixed cadence: weekly search-terms and feed checks, a two-week review cycle, and a monthly report
- ✓Content with a source: the research pages carry the data behind the claims, like the case studies do
Meet the Team
The experts behind your dealership's digital success
Adam Gillrie
Director
Founder. 30 years building solutions for dealers. He writes about dealer SEO, AI search, and where ad budgets actually go - the team's case studies are published with the underlying data at savvydealer.com/case-studies.
Nick Chivinski
VP of Sales
Former vAuto performance manager. Owns sales - the 10-minute AI demo at trade shows is his pitch, and the NADA 2027 booth messaging (Booth 4753) is his line.
Cricket Miller
Director of Client Success
30+ years in automotive. Owns the client book as a whole: account health, renewals, and the service team that handles day-to-day client work.
David Frost
CTO
Owns the website platform: the mobile render path, the schema, and the URL architecture that the case-study CWV numbers are measured on.
Emily Shultz
Customer Support Specialist
Takes the hardest support asks: OEM incentives, inventory feed problems, and the website changes that need someone who knows the platform inside out.
Lucas Terwilliger
Strategist
Builds the campaign strategy for individual stores - the budget split, the keyword groups, and the creative direction behind the managed accounts.
Lindsay Mease
Head of SEO
Leads SEO across every Savvy Dealer site, including early GEO work so dealers show up in both Google and AI answers, like the Burlington, Bob Weaver, and Thunder case studies.
Ethan Sanders
SEO Specialist
Works SEO with Lindsay across dealer sites: on-page fixes and content updates.
Brian Prevatt
Google Ads Manager
Runs Google Ads for our dealers: monthly budgets and pacing, search and vehicle listing ads, and the call and lead tracking that ties a campaign to a real customer.
Brennan Ackerman
Head of Facebook/Meta
Leads the Meta ad accounts: dynamic catalog campaigns on live inventory, like the always-on setup running at Banner Chevrolet.
Jane Mossman
Facebook Ads Specialist
Works the Meta ad accounts with Brennan: publishing new ads and running the checks on live campaigns.
Kamlesh Lalwani
Head of Product Development
Leads product development: the Anti-Dashboard, the website builder tooling, and the reporting that the case-study numbers come out of.
Ray Nawara
Principal AI Architect
As Principal AI Architect, Ray built Savvy Dealer's AI Warehouse, unifying CRM, DMS, ad and analytics data to track every lead, call and sale and deliver daily, actionable insights.
Kathryn Ryan
Strategist
Strategy: reads the dealer's own GA4 and Ads accounts and builds the plan around what the account is actually doing.
Jessica Edwards
Customer Support Specialist
Head of the support desk and runs day to day operations. Every incoming request gets triaged, routed to the right person, and fixed same day when it can be.
Ruben Familia
Operations Specialist
Handles operations work for our dealers: site updates, specials, and the setup tasks behind each launch.
Our Values
Results-Driven
Every campaign is built to drive real conversations, test drives, and sales-not just traffic.
Partnership
We're an extension of your team, meeting twice monthly to plan and pivot based on market conditions.
Innovation
From AI-optimized websites to attribution intelligence, we stay ahead of the automotive marketing curve.
Ready to Work Together?
Let's talk about what's working, what's not, and where the opportunities are