Your Marketing Should Sell Cars,
Not Just Generate Reports
Savvy Dealer was built for franchise dealers who are tired of vague metrics and fragmented vendor relationships. We combine automotive expertise with a unified strategy across every channel, so you can see what's actually working.
Our Mission
To empower automotive dealerships with marketing strategies that focus on ready-to-buy shoppers, transparent ROI metrics, and measurable results.
We believe in building backwards from the sale, optimizing for conversations and test drives-not vanity metrics.
What Sets Us Apart
- ✓High-intent focus: We target shoppers who are ready now, not "someday"
- ✓Transparent metrics: Simple, human-readable KPIs that matter
- ✓Agile execution: Twice-monthly cadence to pivot against competitors
- ✓Real content: No AI-generated fluff-just substance that ranks
Meet the Team
The experts behind your dealership's digital success
Adam Gillrie
Director
Leading Savvy Dealer's strategic vision and client partnerships with deep expertise in automotive digital marketing.
Nick Chivinski
VP of Sales
Driving growth and building lasting relationships with dealerships across the country.
David Frost
CTO
Architecting cutting-edge marketing technology solutions that deliver measurable results for our clients.
Emily Shultz
Head of Operations
Ensuring seamless execution and exceptional service delivery across all client campaigns.
Lucas Terwilliger
Strategist
Developing innovative marketing strategies that help dealerships connect with ready-to-buy customers.
Lindsay Mease
Head of SEO
Leading search engine optimization strategy to drive organic visibility and long-term growth for dealerships.
Brian Prevatt
Strategist & Sales
Combining strategic insight with sales expertise to deliver tailored solutions that drive dealership performance.
Brennan Ackerman
Head of Facebook/Meta
Managing high-performing Facebook and Meta ad campaigns that generate quality leads for dealerships.
Kamlesh Lalwani
Head of Product Development
Building the technology and tools that power Savvy Dealer's innovative marketing platform.
Kathryn Ryan
Strategist
Crafting data-driven marketing strategies that help dealerships outperform their competition.
Our Values
Results-Driven
Every campaign is built to drive real conversations, test drives, and sales-not just traffic.
Partnership
We're an extension of your team, meeting twice monthly to plan and pivot based on market conditions.
Innovation
From AI-optimized websites to attribution intelligence, we stay ahead of the automotive marketing curve.
Ready to Work Together?
Let's talk about what's working, what's not, and where the opportunities are