Streaming TV Advertising, Built for Auto Dealers
Flat-fee management, platform-level CPM reporting, store-visit lift through Amazon Marketing Cloud
We buy streaming TV and CTV inventory on the major ad-supported platforms and manage it on a flat fee. The monthly report shows the CPM by platform, the sessions and VDP views the campaign produced, and - where the account allows it - store visit lift and sales attribution through Amazon Marketing Cloud.
What the report shows you
- CPM by platform, so the cost of a dollar on each platform is visible, not blended
- Sessions and VDP views attributed to the campaign through UTM tracking
- Store visit lift and sales attribution through Amazon Marketing Cloud where the setup allows it
- Delivery by audience, so the in-market targeting and the broad awareness flight are reported separately
- Frequency capping and PMA exclusion lists on file, so the delivery settings are a record, not a memory
- If a measurement layer is not available for a given campaign, the report says so instead of substituting a softer number
How the account is run
Two objects: the buying path and the measurement. The buying path is vetted before the first dollar; the measurement is built before the first dollar too, because a campaign you cannot read is a campaign you cannot manage.
Flat Fee, Not a Percentage
The management fee is a flat amount scoped to the campaign. The media report shows the CPM by platform, so the fee and the media cost are both verifiable line items.
Vetted Buying Paths
Inventory is placed through programmatic paths we have vetted for brand safety and platform-level reporting. A path that cannot report at the platform level is not a path we buy through, because the report is the product.
In-Market Audience Targeting
Platform and partner audience signals, including first-party data where available, identify in-market auto shoppers. Broad awareness flights run as a separate campaign with its own reporting, so the two are never blended.
PMA Geo-Targeting and Frequency Control
Delivery is focused on your PMA zip codes, frequency is capped, and underperforming areas are excluded. The settings are documented in the campaign record so the delivery is a decision you can audit.
Three-Layer Measurement
Platform (CPM and delivery), website (sessions and VDP views through UTM), and attribution (store visit lift and sales through Amazon Marketing Cloud where available). All three in the monthly report.
OEM Where It Applies
Campaigns are built for dealer and manufacturer objectives, and where an OEM program requirement applies to the creative or the targeting, we show you the requirement and the campaign spec before either changes.
What the monthly report contains
How We Run Streaming TV for Dealers
Market and PMA Review
We look at your PMA, your current media mix, and the audience data available for your market, and build a strategy that sits in front of your existing channels rather than competing with them.
Buying Path and Measurement Setup
The buying path is vetted for brand safety and platform-level reporting, and the measurement is built - UTM scheme, frequency caps, PMA exclusions - before the first dollar runs.
Flight Launch
The campaign launches across the agreed platforms, with in-market targeting and any broad awareness flight running as separate campaigns with separate reporting.
Monthly Read
The report lands with the CPM by platform, the website numbers, and the attribution layer. In-flight adjustments follow the numbers, and if a layer is unavailable, the report says so.
Can You Show You the CPM by Platform?
That is the question to ask any streaming TV provider - and the one we answer in the monthly report. Get a custom strategy for your PMA and inventory, with the measurement built before the first dollar.
Related Services
