Savvy Dealer vs Team Velocity
A platform company and a specialist agency solve the same problem differently. Here is how the two compare, built from Team Velocity's own published pages and our own published work, with the questions worth asking both of us.
What Team Velocity Says It Is
Team Velocity was co-founded by CEO David Boice in 2008 and is headquartered outside Washington, D.C., per its About page. Its parent company is Data Driven Holdings, which took a significant minority investment from private equity firm ONCAP in May 2025, per ONCAP's portfolio page. In May 2026, Team Velocity announced its acquisition of Foundation Direct, a digital agency founded by former Google automotive executives.
The core product is Apollo. In Team Velocity's own words, Apollo is an "all-inclusive Customer Experience Platform (CXP) that digitizes the car buying and vehicle ownership experience," and it "seamlessly integrates over 18 automotive marketing solutions into a single platform, eliminating the need for multiple vendors" (Apollo page).
Its OEM programs page describes Apollo as "The Most Certified Platform In the Industry. Approved by 25 OEMs" (OEM programs), and its About page cites "partnerships with over 76 of the nation's top 100 dealerships."
Where Team Velocity is genuinely strong
- Breadth: websites, advertising, and retention marketing under one contract and one platform.
- OEM program coverage, which matters if co-op compliance drives your vendor short list.
- Retention and owner marketing: Apollo's CDP-style use of DMS data for service and equity campaigns is a first-class product for them, described in detail on their retention page.
How Savvy Dealer Does It
Savvy Dealer is a specialist agency, founded in 2016 and based in Florida. We do not sell an all-in-one platform. We build each dealership's website individually, with the SEO architecture as the product: URL structure, schema, Core Web Vitals, and a content program aimed at the searches your market actually types. Paid media is hand-built and inventory-aligned, and reporting is written so a dealer principal can read it without a decoder ring.
Our proof points are published with the underlying data. When Burlington Chevrolet moved its existing content library onto our platform, organic clicks grew 22.7% and impressions 44.6% in the first 90 days, with the same articles earning up to 2,450% more traffic. Banner Chevrolet grew verified users 838% in six months while cutting ad spend 25%. Both are documented in our case studies with Search Console and GA4 data.
Pricing is a flat monthly fee scoped after a free audit. What moves the number, and what to ask any vendor about their fees, is spelled out on our dealer SEO and PPC pages.
Questions to Ask Both of Us
A comparison page written by one of the vendors has an obvious bias, so use it the right way: as a list of questions for the demo. Ask Savvy these questions too.
How is your published ROI figure calculated? Whoever you evaluate, ask which number applies to a store like yours, what sits in the numerator and denominator, and over what time window it was measured.
Who actually writes my SEO content, how much ships per month, and can I see last month's deliverables for a current client?
What happens to my SEO if I leave? Which pages, content, and rankings survive a platform change, and which are tied to the vendor's system?
Can I see the raw Google Ads search terms report for a current client account, not a summary dashboard?
How many rooftops does my account manager carry?
If the platform bundles 18 tools, which ones would I actually use, and what does each cost me if I only want three of them?
Frequently Asked Questions
What is Team Velocity?
Team Velocity is an automotive marketing company founded in 2008 and headquartered outside Washington, D.C. Its core product is Apollo, which the company describes as an all-inclusive Customer Experience Platform integrating over 18 marketing solutions, spanning websites, advertising, and retention. Team Velocity states it is approved by 25 OEM programs.
What is the main difference between Savvy Dealer and Team Velocity?
Team Velocity sells an integrated platform: one system, Apollo, that carries the website, advertising, and retention marketing together. Savvy Dealer is a specialist agency: we build each dealership's site and campaigns individually, with the SEO architecture and hand-built paid media as the product. Which model fits you depends on whether you want one platform for everything or a team focused on search and paid performance.
Does Team Velocity publish its pricing?
Not that we could find. As of July 2026, teamvelocitymarketing.com has no published pricing for Apollo, websites, advertising, or retention products. Savvy Dealer prices as a flat monthly fee scoped after a free audit, and we explain what moves the number in plain terms on each service page.
Can I compare Savvy Dealer and Team Velocity case studies directly?
You can read both. Team Velocity publishes success stories on its site with claimed results like lead growth and ROI figures. Savvy Dealer publishes case studies with before-and-after data from Google Search Console and GA4. For any vendor's case study, including ours, ask the same questions: what was measured, over what window, and against what baseline.
This page quotes Team Velocity's published materials as of July 2026, with links to the original sources. Team Velocity, Apollo, and related marks belong to their owners. If anything here is out of date, tell us and we will correct it. See also our roundup of automotive marketing agencies.
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