Results at a Glance
+68%
Combined Lead Volume
More leads across both dealership locations
-32%
Cost Per Lead
Better targeting = less waste
+44%
Appointment Rate
Higher quality leads converting to showroom visits
+100%
Attribution Clarity
From guessing to knowing what works
Background
David Blake manages two Ford dealerships in completely different markets: Lake Powell Ford in Page, AZ (a small tourist town near the Grand Canyon) and Alamo Ford in San Antonio, TX (a massive metro with intense competition). Each store has different inventory strategies, competitive dynamics, and customer demographics. Managing marketing across both was complex, and the previous approach treated them as one-size-fits-all.
The Challenge
Managing marketing across two distinct markets with different competition levels, customer demographics, and inventory strategies. Page, AZ is a rural market where dominating local search means everything, while San Antonio is a major metro where standing out among dozens of Ford dealers requires surgical targeting. Budget allocation between the two stores was a constant guessing game, and there was no unified view of what was working where.
What We Changed
Multi-Location SEO
Market-specific keyword strategies and local optimization for each dealership location: what works in rural Arizona is completely different from what wins in San Antonio. Each store got a custom SEO plan built for its specific competitive landscape
Unified PPC Strategy
Coordinated Google Ads and Facebook campaigns with location-specific budgets and targeting, but managed from a single dashboard so David can see both stores' performance side-by-side and shift budget where it's working best
Attribution Tracking
Single reporting dashboard showing performance across both locations with clear attribution. David knows exactly which campaigns at which store are driving appointments and sold units. No more guessing where to allocate budget
Website Management
Centralized content strategy with location-specific pages and inventory integration. Each store's website speaks to its local market while maintaining brand consistency across the group
Before & After
The Impact
Both dealerships saw substantial improvements in lead quality and volume. Cost per lead decreased 32% through better targeting and bid optimization across markets, meaning the same budget produced significantly more leads. Appointment rates increased 44% as marketing attracted more qualified, ready-to-buy shoppers rather than casual browsers. Attribution tracking transformed budget allocation from guesswork to data-driven decisions, showing exactly which campaigns drove results in each market. The ability to shift budget between stores based on real-time performance data was a game-changer for the group's overall ROI.
The Bottom Line
Lake Powell Ford & Alamo Ford prove that multi-location dealership groups need a partner who understands each market individually while managing the group holistically. One dashboard, two strategies, zero wasted budget.
“Savvy Dealer is the ideal partner for our dealerships. Month after month we see consistent performance improvements across website conversions, SEO visibility, and paid media. Attribution is clear, budgets are transparent, and it's obvious which campaigns are moving appointments and sold units.”
David Blake
General Manager
Lake Powell Ford & Alamo Ford
Key Takeaways
Multi-location groups need market-specific strategies: what works in rural AZ won't work in metro TX
Unified reporting across locations lets you shift budget to what's working in real time
Cost per lead dropped 32% by eliminating waste from one-size-fits-all targeting
Appointment rate improvements (+44%) matter more than raw lead volume: quality over quantity drives sold units
Services Used
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