# Savvy Dealer

> Savvy Dealer is a digital marketing agency for franchise auto dealers and dealer groups across the United States. Services span dealer websites, SEO and Generative Engine Optimization (GEO), Google PPC, Facebook Ads, Google Vehicle Listing Ads (VLA), streaming TV, and AI-powered attribution. The company is known for transparent reporting and for publishing original research on how AI search engines read dealership websites.

Savvy Dealer is based in Land O Lakes, Florida, and was founded in 2016. Contact: support@savvydealer.com, +1-813-501-3229.

## Services
- [Dealer SEO & GEO](https://www.savvydealer.com/dealer-seo): Search and Generative Engine Optimization so dealerships rank in Google and get cited in ChatGPT, Perplexity, and Google AI Overviews.
- [Facebook Ads](https://www.savvydealer.com/facebook-ads): Inventory-based Meta advertising for car dealerships.
- [PPC / Google Ads](https://www.savvydealer.com/ppc-ads): Automotive paid search management with inventory-aligned campaigns and conquest targeting.
- [Google Vehicle Ads (VLA)](https://www.savvydealer.com/vehicle-ads): Performance Max and Vehicle Listing Ads management focused on high-intent Search and Shopping placements.
- [Auto Inventory Ads](https://www.savvydealer.com/auto-inventory-ads): Inventory-fed advertising explained: Google VLAs, Meta inventory campaigns, and the keyword strategy that pairs with them.
- [Dealer Websites](https://www.savvydealer.com/dealer-websites): Custom, fast, SEO-structured websites for franchise dealerships.
- [Independent Dealer Websites](https://www.savvydealer.com/independent-dealer-websites): Websites built for independent and used-car dealers.
- [Anti-Dashboard AI / Attribution](https://www.savvydealer.com/anti-dashboard): AI-driven marketing attribution and reporting that replaces vanity dashboards.
- [Streaming TV](https://www.savvydealer.com/streaming-tv): Connected-TV and streaming advertising for dealerships.
- [Fully Managed Marketing](https://www.savvydealer.com/fully-managed-marketing): One team managing website, SEO, PPC, Facebook, co-op, creative, and reporting end to end.
- [SavvyChat](https://www.savvydealer.com/savvy-chat): AI chat and text engagement for dealership websites.

## Research
- [84% of Dealer Websites Are Invisible to AI](https://www.savvydealer.com/case-studies/ai-compatibility): Original January 2026 study analyzing 100 dealership websites; 84% failed AI compatibility tests and 48% were actively blocking AI crawlers.

## Case Studies
- [Client results](https://www.savvydealer.com/case-studies): Documented outcomes for franchise dealerships and dealer groups.

## Vendor Comparisons
- [Best Automotive Marketing Agencies](https://www.savvydealer.com/best-automotive-marketing-agencies): Honest 2026 roundup of seven dealer marketing agencies and platforms, sourced from each vendor's own pages.
- [Savvy Dealer vs Team Velocity](https://www.savvydealer.com/savvy-dealer-vs-team-velocity): Specialist agency vs the Apollo platform, with questions to ask both vendors.
- [Savvy Dealer vs Dealer.com](https://www.savvydealer.com/savvy-dealer-vs-dealer-com): Independent specialist vs Cox Automotive's platform, with sourced ownership facts.
- [C4 Analytics Alternatives](https://www.savvydealer.com/c4-analytics-alternatives): Agencies to compare when evaluating C4, and what to ask any agency selling AI-powered advertising.

## Profiles
- [Crunchbase](https://www.crunchbase.com/organization/savvy-dealer): Company profile with founding date, headquarters, services, and founder.
- [Manta](https://www.manta.com/c/mkhzjvp/savvy-dealer-inc): Verified business listing with company contact details.
- [Facebook](https://facebook.com/savvydealer/): Official Facebook page.
- [LinkedIn](https://linkedin.com/company/savvy-dealer/): Official LinkedIn company page.

## Company
- [About Savvy Dealer](https://www.savvydealer.com/about): Team, approach, and what makes Savvy different from OEM-vendor marketing.
- [Adam Gillrie](https://www.savvydealer.com/author/adam-gillrie): Founder & CEO author profile; 30 years in automotive retail and digital strategy; writes the Savvy Dealer blog.
- [Blog](https://www.savvydealer.com/blog): Articles on dealer SEO, GEO, paid media, and AI search.
- [Book a demo or free audit](https://www.savvydealer.com/book): Request a free audit of a dealership's current marketing.