Results at a Glance
#1 Nationally
U.S. Mitsubishi Sales Rank
Per MMNA monthly dealer ranking report
+19.5%
Internet Leads YoY
Largest single source of qualified leads
60%+
Internet Share of Lead Pipeline
Majority of all qualified leads come from Savvy-managed digital
~4× faster
Lead Growth vs. Traffic Growth
Site is converting better, not just attracting more visitors
Background
St. Pete Mitsubishi is the #1 Mitsubishi dealer in the United States by sales volume, a ranking issued in MMNA's monthly dealer report that every Mitsubishi dealer in the country sees. Will Jarrett, Dealer Principal, runs an aggressive multi-channel marketing operation. Radio drives brand pull and walk-in traffic, handled by other partners, and it works. Savvy Dealer engineers everything else: the website, SEO, GEO, Google Ads, Meta, and CallRail attribution. After three years together, the result is a digital pipeline that converts the brand demand radio creates into qualified leads, phone calls, appointments, and sold units, at a national-leading scale.
The Challenge
Holding the #1 spot in a brand isn't a static title. It's a number you have to earn every single month against every other Mitsubishi dealer in the country. Radio earns brand awareness and drives walk-ins, but radio can't show a shopper a vehicle, can't capture a lead form at midnight, and can't follow a conquest customer from Google to a VDP. The digital pipeline is what scales the brand pull radio creates: capturing intent, converting traffic to leads, and keeping lead quality high enough to keep the floor full of buyers. The job is to take all the horsepower, radio brand-pull, paid media, organic search, AI search, and put it to the ground. A high-traffic website with poor Core Web Vitals wastes ad spend. A great Google Ads account on a slow VDP loses shoppers at the moment of intent. A strong SEO program with no GEO presence cedes AI Overviews to competitors. The challenge is making the entire stack work as one engine.
What We Changed
Website Built for Speed and Conversion
St. Pete Mitsubishi runs on the Savvy Dealer Websites platform: sub-1.5-second mobile load times, Core Web Vitals passing, and SEO-engineered URL architecture. Every paid-media dollar lands on a fast page that doesn't bounce. Every organic visitor reaches a VDP built to convert. Racing slicks on the race car: all the horsepower from radio, paid, and organic actually makes it to the ground
SEO Engineered Into the Site
Schema markup on every template, mobile-first render path, clean URL structure, and a content library targeting both branded ("st pete mitsubishi") and conquest searches ("mitsubishi dealer near me," "mitsubishi outlander deals"). Organic Search is a top-five traffic source on the site, and it costs nothing per click
GEO (Generative Engine Optimization)
Optimized for placement in Google AI Overviews, ChatGPT, and Perplexity recommendations. With 90% of dealers reporting AI use in the 2025 Kerrigan Survey, the dealers showing up in AI-driven results are capturing demand competitors don't even know exists. St. Pete Mitsubishi is engineered to surface in those answers
Paid Search That Actually Closes
Google Ads is the #1 traffic channel to the site. Campaigns are structured around real inventory, real intent signals, and aligned to the lead-form path on the new site. Paid search is the engine that scales internet leads, the largest single source of qualified leads in the most recent annual sales-by-lead-type report
CallRail-Powered Attribution
Every phone call traced to the channel that drove it, with conversion tracking back into PPC and SEO targeting. That's how Savvy proves, with phone-call evidence, not assumptions, which channels deserve more budget
The Anti-Dashboard
The same dashboard that produced the data in this case study lives in front of Will and his team year-round. No vendor finger-pointing, no lag, no "we'll get back to you" reports. Every metric, every channel, every lead type, in one place. It's how a #1 dealer stays a #1 dealer: by knowing exactly what's working and what isn't, in real time
Before & After
The Impact
The trailing 12 months (April 2025 – April 2026) tell the story of a dealership operating at the top of its game. Total website users grew +5.2% YoY, but qualified internet leads, the dashboard's "Good Leads" metric, grew +19.5% YoY. Internet lead growth outpaced traffic growth by nearly 4×. That's the signal that matters: lead quality and conversion are improving faster than raw traffic. The site isn't just attracting more visitors; it's converting them at a higher rate. Channel attribution shows where the demand comes from. Paid Search is the #1 traffic channel (Savvy-managed Google Ads). Organic Search is a top-five channel (Savvy-managed SEO). Organic Social is in the top five and growing +5.4% YoY (Savvy-managed Meta). Direct traffic grew +11.5% YoY, that's a mix of brand pull from radio and word-of-mouth, and it works because the website captures it on landing. Radio earns the brand search; the website converts it. The Sales by Lead Type breakdown shows how the funnel closes. Internet leads are the largest single source, over 60% of all qualified leads, and the bucket has grown +19.5% YoY. Phone leads, tracked through CallRail, prove the digital channels feeding the phone produce high-intent callers, not tire-kickers. Walk-ins post the highest close rate, as expected, and that's largely the product of radio's brand awareness work. Combined, the Savvy-managed digital pipeline (Internet + Phone) generates roughly three-quarters of all qualified leads and 40% of total tracked sales.
The Bottom Line
St. Pete Mitsubishi is the #1 Mitsubishi dealer in America for a reason, and that reason is a multi-channel operation where every part of the stack does its job. Radio fills the funnel with brand demand. The Savvy Dealer website, SEO, GEO, paid search, social, and CallRail-tracked phone calls capture, convert, and close that demand. After three years together, the result is a dealership operating at the top of its brand nationally, with year-over-year lead growth (+19.5%) outpacing traffic growth (+5.2%) by nearly 4×, the signature of a digital marketing operation that's getting better, not just bigger.
“Savvy Dealer is hands down the best thing that's happened to our website and digital marketing. The website is incredible, their service is top-notch, and I trust them with everything. We compete in a national brand, and they help us stay #1.”
Will Jarrett
Dealer Principal
St. Pete Mitsubishi
Key Takeaways
Being #1 isn't about one channel. It's about every channel doing its job and handing off cleanly to the next
Internet lead growth (+19.5%) outpacing traffic growth (+5.2%) by nearly 4× is the signature of a marketing operation improving conversion, not just buying visibility
A fast website with passing Core Web Vitals turns radio brand-pull into captured leads. Without it, the brand demand bounces
Internet leads can dominate your pipeline if your digital stack actually works. At St. Pete Mitsubishi, they're the largest single source
Combined Savvy-managed digital channels (Internet + Phone) drive roughly three-quarters of qualified leads and 40% of sales: radio earns walk-ins, digital builds the funnel underneath
Three-year tenure with a single agency partner compounds. The #1 ranking is the cumulative result, not a one-month spike
Services Used
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